• 12:55 AM, Friday, June 27, 2008
ReFeReNcEs
BooksB. Glenn, A. Johnny, O. William, H. Rob, M. Ian (2006) Events Management, 2nd Edition. Great Britain: Elsevier
Websites
(2003) Esplanade Theatres on the Bay, Singapore. Available:
http://www.esplanade.com/SOPApp/espsop/portal_proxy?uri=ZA14BIx5!CGUclT8_ykuJWpJDZImDdkxcNM_sJFM Last accessed: 20 June 2008
(2005)The chartered Institute of Marketing . Avaialable: http://www.cim.co.uk/MediaStore/FactFiles/Factifile7ps.pdf Last accessed: 26 June 2008
(2008) Singapore Arts Festival. Flipside@ Esplanade. Available: http://www.singaporeartsfest.com/flipside.asp Last accessed: 21 June 2008
Gore,V. M.(2003, March 30) Esplanade. Press Coverage on Esplanade. Available: http://www.esplanadesing.com/Esplanade/press_coverage.htm Last accessed: 20 June 2008.
Event Marketing. Available:http://web.ukonline.co.uk/festivals/8marke.html Last accessed: 26 June 2008